he race for AI has become the new black, the dominant obsession of our time, the trend no institution, company, or government wants to appear to miss. It is framed as progress, justified in the name of competitiveness, and presented as inevitable.

Persuasion has no dark side. Only the intentions of those who wield it do, and GenAI is not inherently endowed with such intentions, neither for itself nor by itself.

Technology is providing innovative tools and methods for creation, while simultaneously transforming how audiences interact with and appreciate art. Digital art forms, virtual reality, 3D printing, and the use of artificial intelligence are redefining traditional creative boundaries, fostering an era of unprecedented artistic expression and ingenuity.

Some innovative projects will become viable businesses. Most innovative projects won’t. There is no miraculous recipe. This being the...