New Apple’s Ad Serves As A Wake-Up Call For Digital For Good

Technology is providing innovative tools and methods for creation, while simultaneously transforming how audiences interact with and appreciate art. Digital art forms, virtual reality, 3D printing, and the use of artificial intelligence are redefining traditional creative boundaries, fostering an era of unprecedented artistic expression and ingenuity.

However, this fusion of art and technology, while enriching in many aspects, also brings forth a complex array of ethical and cultural dilemmas.

This is vividly illustrated by Apple's recent advertisement, "Crush!", which features a hydraulic press methodically crushing a variety of objects—including a metronome, paint pots, a piano, books and more—only to reveal an iPad Pro. This ad has sparked considerable debate. And it’s great.

Check out the full article on Forbes