Generative AI Is The New Persuasion Edge

Gianluca Riccio - Futuroprossimo

As generative AI (GenAI) increasingly permeates social and commercial spheres, the spotlight intensifies on its potential for unethical influence.

The power of Generative AI to shape opinions and behaviors indeed presents a profound challenge.

Technological evolutions have always been pivotal in transforming the scale and redefining the landscape of persuasion.

From the press, from black and white to color photography, from silent cinema to talking movies, from cinema screens to home screens with television, and then to individual screens with personal computers, smartphones, tablets, and even watches—all turbocharged by the advent of social media—the power of persuasion enhanced by technology has been around for a very long time.

Just as their positive effects are undeniable, with access to information providing substantial benefits to society, it is undeniable that negative effects also exist: reduced attention spans, social isolation, polarization and echo chambers, misinformation and fake news, and technology addiction.

Today, GenAI, by leveraging vast data and sophisticated algorithms, are poised to redefine persuasion yet again.

Check out the full article on Forbes