Don’t Get Caught Up In The GenAI Hype

There has been considerable speculation recently about the potential of generative AI to significantly boost worker productivity.

However, among the challenges companies face when deploying genAI, there is one that is particularly unique to business and applies to any solution an organization might consider deploying: the realization of return on investment.

While companies consider deploying genAI to deliver new value propositions to their customers, they also aim to achieve economies of scale and ensure a strong ROI.

The newly released PwC 2024 AI Jobs Barometer specifically points out that in the three sectors with higher AI exposure and penetration—financial services, IT and professional services—productivity growth is nearly six times faster compared to sectors with lower AI exposure.

But we should approach these findings with caution and temper optimism. As the report correctly notes, “while it is not possible to prove causation, this is an intriguing pattern,” reminding us that correlation does not imply causation.

Check out the full article on Forbes