Hype And Hope Don’t Hide AI’s Hurdles

The deployment of Generative AI (GenAI) is often highlighted in current discussions as a means to achieve significant productivity gains in business. This is nothing new. Any tool adopted by a company has the primary mission of supporting its performance. This expectation sets a high bar for GenAI—one that often requires additional human oversight, contradicting the very productivity gains it promises.

Although the function of GenAI tools is supposed to be 'generating' productivity, this promise is hindered by the blurred line between potential and hope, while being jeopardized by the mix-up between vision and hype.

On one hand, organizational, technical and socio-technical challenges related to the evident need for human oversight, transparency, explainability, technical robustness, security, privacy, data governance, non-discrimination, and fairness are nothing less than business performance requirements for which the hope has not yet fully met its potential.

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