Scale \skeɪl\ - 'Scale' is among the most underrated words in business and technology culture. It is a multifaceted concept that has two aspects: the visible one that can be compared with the emerged face of an iceberg, and the invisible one which lies beneath the superficial tumult that captures everyone's day-to-day attention. This hidden aspect holds even greater importance than what we see on the surface, even though it doesn't make headlines every day and tends to be underestimated. The "butterfly effect" emanates from this below-the-line reality, which is foundational to our societal references. Shaping these invisible foundations by leveraging the superpowers that advanced technology provides today is intrinsic to the mission of addressing some of the most significant challenges our society faces.