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The Tomoko Yokoi Conversation
Tomoko Yokoi (@tokoyokoi) is a Researcher and Advisor at the Global Center for Digital Business Transformation, IMD Business School in Switzerland. She is a Forbes Contributor on topics related to digital transformation and innovation, and her insights have been published in numerous outlets such as Quartz and MIT Sloan Management Review. Tomoko brings unique practitioner insights to her research and advisory services, drawing from her 20 years of experience leading digital transformations and marketing excellence as a senior executive in B2B and B2C industries. Having worked in Fortune 500 companies and fast growing software ventures, she understands the unique digital challenges faced by both large organizations and digital upstarts needing to scale.
Tomoko is the co-author of Hacking Digital: Best Practices to Implement and Accelerate Your Business Transformation, and is currently focused on responsible digital transformation practices.