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The Arturo Franco Conversation

Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at The Wharton School, University of Pennsylvania.


Prior to joining Penn, Stefano was a professor of marketing at the Rotterdam School of Management, Erasmus University, in the Netherlands.


He holds a PhD in marketing from London Business School and a degree in Statistics and Economics from the University of Padova, in his native Italy.


Most of his ongoing research investigates how new technology is changing consumption and society. Stefano teaches in the areas of marketing strategy, new technologies, brand management, and decision making.