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A sought-after advisor on digital transformation and marketing, as CMO, David guided Aetna (now part of CVS Health) through becoming a digitally-oriented, customer-centric brand.

 

Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World,” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers to his LinkedIn blog.

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Currently, David teaches Marketing at HBS and advises CEO’s and CXO’s in Health and Marketing Services, focusing on AI and personalization.

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He just published his third article for the Harvard Business Review, Customer Experience in the Age of AI, following his earlier cover story on Branding in the Digital Age, and Competing on Customer Journeys.