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The David Aaker Conversation
David Aaker, is the Vice-Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business.
He is the winner of five career awards for contributions to the practice and science of marketing that include being named to the NYAMA Marketing Hall of Fame and receiving the Sheth Foundation Medal.
He has published over 100 articles and 17 books that have sold well over one million copies and include Strategic Market Management, Building Strong Brands, Brand Leadership (co-authored) Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, Aaker on Branding, Creating Signature Stores, his latest book Owning Game-Changing Subcategories and the soon to be released The Future of Purpose-Driven Branding.
Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing.
He is a recognized authority on brand strategy, and has been an active consultant and speaker throughout the world.
He regularly blogs at davidaaker.com and Linkedin.